In Alan Cooper’s “The Inmates are Running the Asylum” and “About Face 2.0“, he talks about how the user’s goals are the most important thing to consider when making design decisions. He also mentions the need to consider the person who is buying the product as well. If you can’t sell the product to the customer, then designing for the end user becomes a moot point.

In the situation that I am currently in (see previous post), we have a problem where instructors are not using the course modules that are being provided for them. In this case, they are like the ‘customer’ that Cooper refers too. If we cannot sell the module to the instructor, then fulfilling the user’s goals, again, becomes a moot point.

During the research phase of this redesign, I will be very interested to see why these instructors are ‘working around’ these course modules. What is it about the current product that frustrates them? What goals does the instructor have that are not being met?

It will be interesting to see how the importance of the instructor’s goals compares with the importance attributed to the customer in Cooper’s texts. Will the instructor be treated as the ‘customer’ in the research and modeling process, or will he become another primary persona that needs to be considered in the design process?